Pocket Books were the
first true mass market-sized paperback books in the United States.
Robert DeGraff almost called the company 20th Century Books and
wanted to sell the works for 20¢. But
in the end, he settled on the historic name because he wanted to emphasize
the fact that the books would fit into a man's jacket pocket; and the 25¢
price would become a benchmark that would stand for the next 20
years.
In 1938, he printed one test book,
Pearl Buck's
The Good Earth, which had just won the Nobel Prize. 2,000 copies sold
in Manhattan very quickly (it would be reprinted the following year as Pocket Book #11). That set the stage for the first ten production books
in 1939, which were also distributed only in New York.
As his colophon, DeGraff paid Frank
Lieberman $50 to produce a suitable symbol for the company. Lieberman
named the little kangaroo "Gertrude," after his mother-in-law, and though
it's changed quite a bit over the years, she still graces the covers of
Pocket Books today. There were at least five versions of Gertrude used during the
vintage paperback period (my own personal favorite was drawn by Walt
Disney, featuring a baby kangaroo holding the book, used
extensively during the war years).
Pocket Book's cover art varied widely.
While it was considered very good, it generally never got as "artsy" as many of the other paperback houses, such as NAL, Popular Library, or Gold Medal. Still, they
certainly set the standard for the
early publishers, such as Dell and Avon.
Often, a work was reprinted many
times, and the cover sometimes changed with later works, though the
edition numbers generally remained unchanged. The exception to this rule
was the 2,000 series (so number 2283 was a later printing of number
283). Fortunately, Pocket Book always displayed printing data, so it's
relatively easy to keep track.
The 6,000 series consisted of 35¢
books printed after 1960. Earlier, Cardinal was Pocket Book's
35¢ label. After 1954, Pocket Book
also printed both 25¢ and 35¢
books under their newly-acquired Perma label, using M-3000 and
M-4000 numbering, respectively (see the Perma section).
I have included printing numbers along
with the book numbers for the earlier books in this section. (If
you're downloading my pictures, you'll notice a letter designation at the
end of the file name. It corresponds to its place in the alphabet. "d" is
a 4th printing, "e" is a 5th, etc).
Several books have two different covers for stated first printings.
I've listed several of these and other strange Pocket Book
techniques in the "Oddities" section.
Finally, I've also included some
Pocket Book Junior's. Pocket Book had published Comet Books, digest-format
books for kids, since 1948, and switched to the new format in 1951. The
Comet series ended with #34 (see the "Digest" section); the
Pocket Book Junior series
started with #35. There were 77 titles in all.
Note: Pocket Book Student Editions are included at
the end of the "6100 & 7000's" page.
This page was updated in March, 2021
|