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Click the group of books
beginning with number:

Pelican & Mentor
Mentor 100
Mentor 400

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One of the least collectible labels by
today's vintage paperback fanatics, Mentor was the flip-side of the
New
American Library coin, presenting non-fiction offerings where Signet put
out mostly fiction. Before, when Penguin was the label giving us great
fiction titles, Pelican was the non-fiction label.
There are probably two reasons why
Mentor is a neglected publisher by today's collectors. First, these were
used as textbooks by my generation. Yes, it's true ... high school and
college texts didn't always cost a hundred bucks or more. In the 50's and
60's, they sometimes cost as little as 35¢.
But textbooks have never been very high on the collector's list.
Next, books
from the 50's were not always politically correct. Now, when we're talking
about fiction, that little point often makes a book even more collectible.
It's looked at as sort of cute ... an oddity. But when you realize such
things were being taught in our high schools and colleges as FACTS in
sociology textbooks, many people find that it's not very cute at all.
Pelican P17,
for example, devotes an entire chapter to the idea that a person's
responsibility to his or her race (i.e., racial "purity") far outweighs
selfish concepts such as personal happiness. One of the authors was the
president of Birthright, Inc, which espoused the idea of selective
sterilization as one possible option for maintaining racial balance in a
society.
NAL never
backed down in the face of criticism, and Margaret Mead was a frequently
used author, though her views on sexuality and behavior were controversial
during the 50's and 60's, and remain so today.
Mentor printed
such diverse volumes as the Koran and other holy books, numerous history
books, plus texts on music, astronomy, physics, mathematics and the arts.
Of particular
interest is the New World Writing series of books. These presented
essays, short stories, letters, poems, and other brief writings that had
never before been printed in book form (some had been previously published
in periodicals). This makes them true Paperback Originals, and many are
quite collectible. Perhaps the most valuable is #7, which not only
includes Jack Kerouac's first published writing in a periodical (under the
name Jean-Louis), but also Joseph Heller's short story Catch-18,
which he later released as part of his famous novel Catch-22.
The Mentor section was
updated in December 2012 |